Find Your
Perfect Club!
Perfect Club!
I created this campaign in response to a need for more promotion of student clubs at the Queensland University of Technology (QUT). A handful of clubs were promoted in weekly Student News emails, however this method alone was considered too small-scope and transient to be effective, so I added permanent promotional slides to the 200+ digital screens across campus.
Additionally, I scheduled full takeovers of the digital walls in the libraries for one week each semester, which included slides of every available club for inspiration, an interactive campaign where students could submit their "dream club" and have it displayed on the wall, and CTAs to direct students to the online club directory.
Accomplishing this required connecting with multiple teams to select the clubs, source photos and generate enticing messaging. In order to streamline this process, I created custom Canva templates so that even non-designers could contribute, uniting the teams in a way that the university had not tried before. Students and staff alike were thrilled for the clubs to be promoted in such a large-scale way, and my teammates enjoyed flexing their design chops in Canva. The campaign successfully increased club participation, with particular success in shining the spotlight on clubs that were often otherwise overlooked.
Scope: Digital Signage, Motion Graphics, Templating
Tools: Canva, After Effects, Illustrator
Team: Queensand University of Technology
Video of landscape digital signage.
Video of background pattern design.
Explorations of different rainbow backgrounds, font styles and club icon integrations.
Video of the digital wall takeover.
